Rooted In NYC

The Gamified Community Experience

Designed By New Yorkers, For New Yorkers

Perks For Living the NYC Life

Living here is already a full experience, and this way, you can get even more from it. By joining, you participate in a citywide game that celebrates the energy you bring and rewards you for being part of it.

For residents, that means access to community-focused activities and programs shaped by your feedback. For community leaders and businesses, it means resources and connections that expand reach and deepen influence. Together, we’re building an ecosystem where individual participation fuels collective progress.

The more you participate, the more we give back—in experiences, recognition, and real-world impact.

How It Works

  1. Choose Your Access: Decide how you want to participate. 

    General: Accept challenges, join conversations, earn points.
    Creator: Access collaborations, visibility, and opportunities.
  2. Find Your Circle: Select the group(s) that match your interest.

  3. Engage & Earn: Show up, take part, and turn participation into rewards, connection, and impact.

Find Your Circle
Learn More

CHOOSE YOUR ADVENTURE

General Access

For those who want to

  • Access events, challenges, and gamified content that rewards community involvement.
  • Earn points for engaging and redeem for exclusive perks, experiences, and benefits.
  • Unlock member-only opportunities, early invites, and prizes across NYC.
Discover

Creator Access

For those who want to

  • Join NYC’s creator network to collaborate, grow, and access real-world opportunities citywide.
  • Get featured in showcases, events, and the citywide game to boost your visibility.
  • Connect with brands, venues, and creators shaping NYC’s creative economy. 
Discover

Partnerships That Deliver Value-Driven Impact

Sponsorship isn’t just another transaction—it’s collaborative impact. We partner with brands across diverse sectors to align your values, audience, and industry expertise with the right organizers and programs. Together, we create opportunities to support the mission and engage community members in meaningful, lasting ways.

See Partnerships Page

Rooted In Purpose

We know delivering on impact starts by setting clear intentions. We partner with local organizers, businesses, and community leaders to design programs that give back meaningfully—championing growth, connection, and care for both our communities and the environment that supports us.

Impact Transparency
Fuel the Movement